MARKETING SPECIALIST

Written By Leah Pavlick

We are seeking a proactive and detail-oriented Marketing Specialist to join our growing team. This role is ideal for someone with a solid foundation in digital marketing who is ready to take on a diverse range of responsibilities—from executing targeted nurture campaigns, supporting global marketing efforts and event logistics. If you are looking to grow with an ambitious and collaborative marketing team while getting hands-on experience across multiple channels and departments, this may be a great fit.

Kent Imaging is a leading innovator of medical technology that designs, manufactures, and markets imaging solutions for limb preservation and surgical care. Kent holds multiple patents in oxygen imaging technology and continues to provide innovative and advanced diagnostic imaging solutions to aid healthcare systems nationally and internationally. Our focus at Kent is on how innovative medical technologies improve the health and well-being of patients.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Campaign Management & Digital Advertising:

  • Develop, execute, and optimize nurture email campaigns and blasts to engage prospects and customers throughout the buyer journey.

  • Collaborate with cross-functional teams to ensure campaign messaging is aligned with business objectives.

  • Building and monitoring digital ad campaigns (e.g., Google Ads, LinkedIn, social media).

Analytics & Reporting

  • Compile and analyze key marketing performance data across channels.

  • Create regular reports with insights and actionable recommendations for improvement and growth.

Web Design & Customer Portal Management

  • Update/edit the company website (using CMS tools like Squarespace, or similar).

  • Ensure web content is accurate, up-to-date, and optimized for SEO and user experience.

  • Maintain and update our online customer portals, ensuring resources are current and accessible.

Event & Administrative

  • Event logistics: registration, booth furniture ordering, materials shipping and other logistics for our US-based marketing events and trade shows. (Travel not required)

  • Support administrative tasks such as document printing, shipping, and organizing digital marketing assets.

Partner & Distributor Support

  • Help provide marketing support to international distributors and partners, including co-branded materials and joint campaign planning.

  • Assist with marketing activities and digital resources for key opinion leaders (KOLs) and collaborative projects.

QUALIFICATIONS (EDUCATION, SKILLS, EXPERIENCE):

  • Bachelor’s degree in marketing, business, communications or related field

  • 2+ years of experience with HubSpot or similar CRM and digital marketing platforms in an administrative or super-user role

  • High proficiency in digital data analytics and report preparation

  • Experience in Google Ads and SEO

  • Strong communication and problem-solving skills, with the ability to work independently and in a team environment

  • Comfortable with Microsoft Office and Sharepoint

  • Prior experience with event logistics and coordination is a plus

  • Adobe CS skills and basic website editing is a plus

WHY WORK AT KENT:

  • Competitive salary and benefits package

  • The opportunity to make a measurable impact in a dynamic and growing company

  • Spacious office in Calgary's Beltline, close to transit and shopping

Interested candidates are to send a cover letter and resume to careers@kentimaging.com
We are an equal opportunity employer and value diversity at our company. We strongly encourage all qualified candidates to apply.

Leah Pavlick